Google was motivated by Apple to create Chromebooks and phones

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Nikkei Asia reports that Google is developing its own chip design for Chromebooks that would replace CPUs provided by Intel, AMD, MediaTek, and other brands. The move was apparently “inspired” by Apple’s success with the M1 Mac. Google’s new Chromebook chips would apparently be based on Arm designs, much like “Tensor” in mobile phones as well as the MediaTek and Snapdragon chips that are showing up in more Chromebooks. Apple’s M1 also has its roots in Arm. Google was particularly inspired by Apple’s success in developing its own key semiconductor components for iPhones as well as last year’s announcement that it would replace Intel CPUs with its own offerings for Mac computers and laptops, two people familiar with Google’s thinking told Nikkei Asia.

Regarding the advantages of specially built CPUs, it appears that Apple served as Google’s inspiration. A new rumour today claims that the company is adopting the same strategy for future Chromebooks. The company has previously announced that the upcoming Pixel 6 smartphone will contain a Google-designed System on a Chip (SoC). Google said last month that it would introduce its first self-designed smartphone chip in the Pixel 6 series later this year following numerous leaks and our own exclusive reporting. It appears that the corporation has further goals. A recent source asserts that Google is currently producing chips for next Chromebooks.


  • Historically, Apple’s larger-screened MacBook Pros also offer higher performance than smaller models, but one leaker claims that both models will have identical M1X CPUs. The report does, however, leave open the option of different graphics performance between the 14- and 16-inch versions. Apple Silicon is Apple’s new lineup of processors for the Mac platform. It was announced in 2020 with the first Macs appearing at Apple’s “One More Thing” event in November 2020. The first was the M1, and it first appeared in the MacBook Air, MacBook Pro, and Mac Mini.

  • It will take the search giant some time to make the transition, with the report stating that the first Chromebooks with Google chips are expected to go on sale sometime in 2023. Chromebooks are available at a wide range of price-points, from around $100 to four-figure sums. You can even turn one into an imitation Mac. The news will come as a further blow to Intel, which is already losing all of Apple’s Mac business as the company continues its two-year transition to Apple Silicon Macs – and now looks set to lose Chromebook business too. The next step in Apple’s own transition is expected to be the launch of new M1X MacBook Pro models later this year, in 14-inch and 16-inch sizes.


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