Google has issued a new warning to publishers who ignore the Russia-Ukraine conflict

Google has issued a new warning to publishers who ignore the Russia-Ukraine conflict

Google again warned publishers on Friday, reported Deadline, to take care with content related to the Ukraine war. The company said that any content that exploits the conflict will be demonetized. This includes content that blames war victims for their suffering or minimizes its severity. The decision comes at a time when despite a Russian retreat, the toll on Ukrainians has escalated, and it has become undeniably clear civilians are under fire. In its new message, which was signed by the Ad Manager Team, Google emphasized that it was already enforcing its rules in relation to existing policies about “monetizing content that incites violence or denies tragic events.”

Russia’s invasion of Ukraine has increased Google’s vigilance when it comes to monetizing content that is controversial. The company has previously been chastised for allowing the monetization of hateful or violent content via its ad network. Google, on the other hand, has been taking steps to address this issue. For example, at the end of March, the search giant stated unequivocally that it would enforce its pre-existing policy of not running ads alongside victim-blaming content about Ukraine — and it has since doubled down on the warning.

Highlights

  • While it’s hard to tell how these new changes will play out in the long run, Google is clearly taking a more aggressive stance on ad content. Brands and marketers who rely on Google Ads and don’t take this into account could eventually see it not just in audience numbers but also in their bank accounts.

  • Deadline noted that Google has kicked content creators out of its ad programs in the past, including publishers of media on both sides of the American political divide, but also quoted media pundit and author Dr. Maria Armoudian, who pointed out that “Google is not doing this with other wars and egregious human rights violations that are also occurring right now.” Armoudian questioned whether the company was being “selective” in the way it applied its policies.