Google challenges Texas lawsuit claiming unfair advertising selling practices

NEW YORK (Reuters) – Google said on Sunday antitrust claims in a Texas lawsuit were “misleading,” responding in a blog post as state prosecutors plan lawsuits against unit Alphabet Inc.

In December, Texas Attorney General Ken Paxton filed a lawsuit against Google’s advertising technology business, in one of several lawsuits claiming that Google abused its domain in the internet search industry or otherwise violated antitrust law. .

In Sunday’s blog post, Google’s director of economic policy Adam Cohen said the company wanted to set the record straight and dispel the myths about its open bidding process for advertising.

“AG Paxton tries to paint Google’s involvement in this industry as nefarious,” Cohen wrote. “The opposite is true. Unlike some B2B companies in this industry, a consumer Internet company like Google has an incentive to maintain a positive user experience and a sustainable Internet that works for everyone – consumers, advertisers and publishers. “

The post argues that Google’s rates are fair, the market is open and does not favor a single partner, such as Facebook.

Reporting by Jessica Resnick-Ault, editing by Nick Zieminski