Google advertising practices targeted by the EU antitrust investigation

EU antitrust regulators searched for information from advertisers about Google’s advertising technology practices, shows a European Commission document seen by Reuters.

Google owned by Alphabet, the largest online search engine in the world, has been hit with fines totaling 8.25 billion euros ($ 10 billion) over the past three years for blocking rivals in online shopping over the Android smartphones and online advertising. It now faces two EU investigations into its advertising practices, focusing on technology and data.

Google and Facebook together they capture more than half of the Internet ad sales market globally. Both companies are currently the target of a lawsuit in the United States over their 2018 deal that gives Facebook advertisers’ customers the ability to place ads on Google’s publishing partner network.Google has said they are partnering with the Commission, whose questionnaire of 13 pages sent to advertisers this month asking about the impact of using the default “Include Google Display Network” setting introduced in 2018 for Google Ads search campaigns.

“We compete with many others in the industry and give people granular controls over how their information is used to personalize ads and restrict sharing of personal data to safeguard people’s privacy,” a Google spokesperson said. The Commission stated that the questionnaires are part of its investigation into the use of Google’s data.

“This survey covers all of Google’s services, including digital advertising and the ad technology chain,” the EU competition regulator said Wednesday. The EU also wants to know if advertisers receive discounts when they use Google intermediaries that allow advertisers or media agencies to purchase advertising inventory. from many sources.

The questionnaire also asks whether the ability to access Google’s YouTube is linked to the selection of an intermediary. Asked whether Google’s 2018 integration of its DoubleClick online ad serving unit had an impact on advertisers and any impending impact from its plan to phase out third-party cookies from the Chrome browser by the end of 2022.

Advertisers have until Friday to respond to the questionnaire, reported for the first time by Politico. ($ 1 = 0.8259 euros)

(This story has not been edited by Devdiscourse staff and is automatically generated from a syndicated feed.)

News Highlights:

  • EU antitrust regulators searched for information from advertisers about Google’s advertising technology practices, shows a European Commission document seen by Reuters. Google owned by Alphabet, the largest online search engine in the world, has been hit with fines totaling 8.25 billion euros ($ 10 billion) over the past three years for blocking rivals in online shopping over the Android smartphones and online advertising.
  • Google advertising practices targeted by the EU antitrust investigation