Go behind the scenes of Apple’s creative “A Dozen Eggs”

Go behind the scenes of Apple's creative

The video was directed by French director and screenwriter Michel Gondry, who is known for his unique visual style with great scene manipulation.

Apple shared a fun video called “A Dozen Eggs” that shows the iPhone 13 Pro’s camera in action as the company continues to highlight the iPhone 13’s camera improvements. As the name suggests, the video is obviously all about eggs. The 1-minute clip shows different scenes featuring each one with eggs, shot with an iPhone 13 Pro. While there are also scenes shot with macro mode but parts of the video were edited with stop motion technique too.

Highlights

  • Besides the images captured with the iPhone, there are also some editing tricks that make the videos more fun and intriguing. Apple has published the entire clip on its YouTube channel.

  • What happens when you take a dozen eggs, add iPhone 13 Pro and throw in the inventive mind of Michel Gondry? The simple becomes cinema.

Earlier this month, Apple had also shared another video promoting the iPhone 13 camera with “Everyday Experiments” made with RC cars, food, and animals.