Fortnite is back on iOS, TikTok has a new marketing offer and applications have arrived on NewFronts

Fortnite is back on iOS, TikTok has a new marketing offer and applications have arrived on NewFronts

Apps aren’t just a way to pass idle hours — they’re also a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus. In 2020, investors poured $73 billion in capital into mobile companies — a figure that was up 27% year-over-year. This Week in Apps offers a way to keep up with this fast-moving industry in one place with the latest from the world of apps, including news, updates, startup fundings, mergers and acquisitions, and much more.

This Week in Apps is a weekly TechCrunch feature that reviews the most recent mobile OS news, mobile applications, and the entire app ecosystem. According to the most recent year-end projections, the app market will continue to grow, with a record amount of downloads and consumer expenditure across both the iOS and Google Play stores combined in 2021. According to App Annie, worldwide expenditure across iOS and Google Play will reach $135 billion in 2021, and this figure is expected to rise when its annual report, which includes third-party app shops in China, is issued next year. According to the study, consumers downloaded 10 billion more applications this year than in 2020, totaling roughly 140 billion new downloads.

Highlights

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  • Epic Games’ battle with Apple has seen its mobile gaming title Fortnite banned from the App Store ever since Epic broke Apple’s rules around in-app purchases, then used its ban to wage a legal fight over antitrust issues. But this week, Epic Games found a way to return to the iPhone, and with the help of a notable partner, too. The company teamed up with Microsoft’s Xbox Cloud Gaming service which runs games on the iPhone and iPad within the browser. Now Fortnite has joined the Xbox Cloud Gaming lineup, meaning customers on iOS will once again be able to play the popular game. The move follows Nvidia’s announcement earlier this year that Fortnite would become playable through its own GeForce Now service.