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    Focused on a stronger product portfolio for 2021: POCO India

    POCO, which was spun off from Xioami as a separate entity last year, has focused on bringing a stronger portfolio of smartphones and related products this year to strengthen its position in the Indian market.

    POCO which ranked third after Xiaomi and Samsung in terms of units sold online in November (data from Counterpoint) will also continue with its strategy of bringing fewer but feature-rich devices to market.

    “We have seen significant growth in 2020 despite the challenges due to the pandemic and this has been extremely encouraging. We ranked third among online smartphone brands in November, despite having fewer devices than our competitors, ”said Anuj Sharma, director of POCO India Country.

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    The company will continue with this strategy, although this year it strengthens its portfolio with newer devices, he added.

    Sharma, however, did not comment on the sales numbers.

    “We have stated that our focus is on tech enthusiasts. Being a tech enthusiast doesn’t mean they have to buy devices priced above Rs 20,000 … We want to get a stronger portfolio (in 2021) than in 2020 … we see significant growth in demand in 2021 over the past year, “he said.

    The company is also planning to ramp up production, which is done locally, to accommodate the growth in sales, he noted.

    Sharma said two of the top three devices sold online in November were POCO devices with the POCO M2 and POCO C3 recording the highest demand, ahead of brands like Realme and OnePlus.

    Shilpi Jain, a research analyst at Counterpoint, said POCO – after becoming an independent brand earlier last year – is gaining momentum in the Indian smartphone market.

    “Its smartphones such as the POCO C3 and POCO M2 have been the main drivers of this growth. Features like a large display, a 5000mAh battery and an affordable gaming processor have made both models profitable for consumers. In the third quarter of 2020, POCO took fourth place in online segment shipments, after which it climbed to third position in November 2020, “he said.

    On the demand scenario in 2021, Sharma said he expects demand to continue growing this year.

    “In early 2020 and the final expedition of the year, the industry did not go where it was expected. While there was some new demand due to work and study from home, ASP (average selling price) has taken a hit due to the uncertainty to come … This year, I expect it to normalize a little more and we should definitely see some growth, “he said.

    (This story has not been edited by Devdiscourse staff and is automatically generated from a syndicated feed.)

    News Highlights:

    • We ranked third among online smartphone brands in November, despite having fewer devices than our competitors, said Anuj Sharma, National Director of POCO India, The company will continue with that strategy, although it strengthens this year. his wallet with newer devices. .Sharma, however, did not comment on the sales numbers. We have argued that our focus is on technology enthusiasts.
    • Focused on a stronger product portfolio for 2021: POCO India
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