Fitbit Officially Joins Google; acquisition to increase competition in wearable devices

Google has completed the acquisition of Fitbit and the wearable device giant is now officially part of the Google family. With this deal, companies aim to make health and wellness more accessible to more people.

“We are confident that the combination of Fitbit’s leading technology, product experience and innovation in health and wellness with the best of Google’s AI, software and hardware will drive more competition in wearables and make the next generation of better and more accessible devices, ”said Google.

Fitbit has assured consumers that it will maintain strong privacy and data security protection, giving them control over their data and remaining transparent about what they collect and why. Google has reiterated that it will continue to safeguard Fitbit user privacy and has made a number of binding commitments with global regulators, confirming that Fitbit user health and wellness data will not be used for Google ads and this data. they will be separated from other data on Google ads.

“We will work closely to create new devices and services that help you improve your knowledge, your success, your health and your happiness. Your privacy and security are critical to achieving this goal and we are committed to protecting your health information and to give you control of your data, ”Rick Osterloh, SVP of Google Devices and Services wrote in a blog post.

Additionally, Google will allow Fitbit users to choose to connect to third-party services so they can sync their favorite health and fitness apps with their Fitbit account.

“These and other Google commitments reinforce why Google is an ideal partner for Fitbit who will continue to put our users first and help further our mission to make everyone healthier in the world,” wrote the CEO of Fitbit James Park in a letter to customers.

Fitbit was founded in 2007 and the company currently has a vibrant community of over 29 million active users.

News Highlights:

  • Fitbit has assured consumers that it will maintain strong privacy and data security protection, giving them control over their data and remaining transparent about what they collect and why. Google has reiterated that it will continue to safeguard Fitbit user privacy and has made a number of binding commitments with global regulators, confirming that Fitbit user health and wellness data will not be used for Google ads and this data. they will be separated from other data on Google ads.
  • Fitbit Officially Joins Google; acquisition to increase competition in wearable devices