The YouTube video streaming platform is apparently experimenting with embedding shopping links directly into videos for the benefit of sellers and viewers. According to Mashable, the streaming platform already integrates links in the form of tabs that lead viewers to other videos on YouTube.
This feature is meant to not only increase engagement, but also keep them trapped in the YouTube network. Now, the platform is reportedly playing with a different type of link that will help viewers buy stuff. Engadget reported that some YouTube videos will show a shopping bag icon in the bottom left corner of the screen, and tapping it will list the items in the videos.
These can link to related videos or, better yet, buy items directly. Currently, testing is limited to creators included in a pilot program and only displayed to US YouTube viewers on web, Android, and iOS. According to Mashable, the feature could actually prove useful and convenient, especially with the growing number of educational videos on YouTube. Rather than having to scroll through the video description to look for links to ingredients or materials mentioned. Obviously YouTube will take advantage of this from such a system, monetarily or otherwise. (ANI)
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- The YouTube video streaming platform is apparently experimenting with embedding shopping links directly into videos for the benefit of sellers and viewers.
- Experiment on YouTube by embedding shopping links within videos