Tech News: Despite high prices, LG might sell thousands of rollable OLED TVs.
LG’s rollable OLED TV is slowly spreading to more regions around the world, but despite the very high price tag for this experimental TV, market analysts predict that thousands of units will be sold in a single year – and several thousand over the years. to come .
Omdia’s market analysts (via OLED-info) have made their predictions for rollable OLED TV and expect LG to be able to sell around 3,000 units during 2022. That’s a remarkable number for such an expensive TV, with a retail price of £ 99,999 in the UK and likely an equivalent of $ 99,999 in North America when it launches in the coming months.
But the numbers won’t really get astronomical until a few years from now. Omdia expects sales figures to rise to 74,000 units in 2024 and 672,000 units in 2027. This is a fraction of the million-dollar annual sales of OLED TVs, but still remarkable given the rather inaccessible price.
Some preliminary reports from South Korea – where the TV first launched – said only a handful of retractable OLED TVs (around 10) had been sold, so these figures may be somewhat optimistic. But as the price drops over the next few years and the potential audience expands into new areas (the US is expected to get the device in late 2021), it’s possible we’ll see the rollable OLED TV gain some traction.
Omdia is certainly no stranger to changing its predictions on the fly. At the end of 2019, the company predicted 5.5 million OLED TVs would be sold in the consecutive year, but shortly after in 2020, it changed that forecast to 3.5 million. So it is likely that as we approach these milestones, we will hear from Omdia that LG’s rollable OLED TV remains on track to such a huge success.