Daily Mail files lawsuit against Google for monopoly over search results

Daily Mail files lawsuit against Google for monopoly over search results

Tech News: Daily Mail files lawsuit against Google for monopoly over search results.

The parent company of the Daily Mail, Mail Online, Metro and many other British publications filed a lawsuit against Google claiming that the search giant manipulates search results on its site.

According to the lawsuit filed in New York, Associated Newspapers accuses Google of exerting excessive control over online ads and downgrading links to Daily Mail stories and promoting those of other news publishers. The lawsuit also claims that the company “punishes” publishers in its search results if they fail to sell enough ad space in its marketplace.

In a new relationship from the BBC, a Google spokesperson responded to the allegations in the Daily Mail lawsuit, calling them “baseless”.

“The Daily Mail’s claims are completely inaccurate. The use of our advertising technology tools does not affect the ranking of a publisher’s website in Google search. More in general, we compete in a crowded and competitive ad technology space where publishers have and exercise multiple options. Daily Mail itself authorizes dozens of ad technology companies to sell and manage their ad space, including Amazon, Verizon, and others. We will defend ourselves from these meritorious claims. “

Associated Newspapers has decided to file a lawsuit against Google after coverage of the British royal family was downplayed in the company’s search results earlier this year.

The owner of the Daily Mail says that when British internet users searched for Piers Morgan’s comments on Megan Markle following her and Prince Harry’s interview with Oprah, they were more likely to see articles. from smaller regional outlets than their own news coverage. This struck Associated Newspapers as the Daily Mail wrote several articles a day on the subject at the time and employed Morgan as a columnist.

On the BBC’s Today program, Peter Wright, former editor of the Daily Mail, accused Google of distorting competition and suggested that the company’s news site is ranked lower in Google’s search engine because the site it had used advertising techniques that allowed the news channel to “redirect advertising traffic from Google to other ad exchanges, which paid better prices. ”The Daily Mail claims that Google in turn has punished the site lowering the rank of his stories.