“The integration of blockchain technology with the sports experience has only just begun, and together we are going to advance to an entirely new frontier, which will ignite fans beyond what they can even imagine today,” said Jim Van Stone, MSE president of business operations and the firm’s chief commercial officer.
In a Monday announcement, Monumental Sports and Entertainment, or MSE, said FTX US would be the official crypto partner of the Washington Capitals hockey team, the Washington Wizards men’s basketball team, the Washington Mystics women’s basketball team and the Capital City Go-Go basketball team as part of a multi-year deal. According to MSE, FTX US’ NFT platform will have exclusive rights to future token drops by the four teams and the exchange will be a partner for an in-game highlight series, dubbed “Big Block-Chain.”
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The announcement is the latest partnership between FTX US and major sports franchises in the United States. In March, the crypto exchange’s operator, FTX, reached a $135-million agreement to secure naming rights for the Miami Heat’s home stadium, which will be called the FTX Arena until at least 2040. The firm has also been an official sponsor of Major League Baseball since June and partnered with the University of Kentucky to allow its Wildcats men’s basketball team to act as brand ambassadors.
One of the largest cryptocurrency exchanges in the world, FTX had a valuation of more than $25 billion following a $420 million funding round in October. The company launched its NFT marketplace for U.S. customers in September.