Audio advertising has a lot of power – it can grab people’s attention at the right time and have a big impact

Audio advertising has a lot of power - it can grab people's attention at the right time and have a big impact

Audio advertising allows your brand to create a personal connection with consumers in moments when other mediums cannot. On an average, the Indian listener spends 2.5 hours per day on audio, and 80% of this time, they can’t be reached through visual media 1. So with only a display or a video ad you are missing out on valuable time with your audience.

Music has been instrumental in coping with our new routines. The soothing voice of Arijit, a peppy number by AP Dhillon, or a calming podcast by Neelesh Misra has helped listeners cope with many a difficult day. Moments with audio follow the listener through the day and across devices, creating different listening experiences. Whether it’s while doing daily chores such as cooking, working out, or spending time with family, the versatility of audio makes it engaging and personal.

Highlights

  • A deep understanding of our listeners and a constant connection with them throughout their day can help create and deliver messages that enhance rather than interrupt the moment.

  • With Spotify, you can be sure that your message will get noticed: we deliver your ads at the right moment when the listeners are most receptive — in a no swipe, no scroll environment.

75% of Spotify listeners say they remember ads more when the ads recognize their moment or setting 2. Spotify helps brands reach consumers in the right moment, and the results are – 2.7x higher awareness and 5.3x higher intent than campaigns with basic demographic targeting 2.