However, the move is not an end of Schiller’s current tenure at Apple as he will continue to serve as an “Apple Fellow” also managing Cupertino’s App Store and events for businesses. Schiller has been with Apple since 1987 while Joswiak has been an Apple employee for more than 20 years.
Apple announced on August 4 that longtime marketing head Phil Schiller is stepping down from his position and will be replaced by one of his deputies Greg (Joz) Joswia as the vice president of worldwide marketing.
It was Schiller who had denied the allegations of favorable behavior shown by the company to some app developers by reducing its share of cut from the earning made through subscriptions.
Schiller is one of Apple’s most prominent executives and regularly appears at keynote addresses of the organization announcing new products. He is also leading a committee inside the App Store division that determines whether to bring applications into the store or not.
“It has been a dream come true for me to work at Apple, on so many products I love, with all of these great friends – Steve, Tim, and so many more. I first started at Apple when I was 27, this year I turned 60 and it is time for some planned changes in my life. I’ll keep working here as long as they will have me. I bleed six colors, but I also want to make some time in the years ahead for my family, friends, and a few personal projects I care deeply about.”
Apple CEO Tim Cook also spoke highly of Schiller’s contribution towards making Apple a global giant. “Phil has helped make Apple the company it is today and his contributions are broad, vast, and run deep. In this new role he will continue to provide the incredible thought partnership, and guidance that have defined his decades at Apple,”