Early 2020 Facebook has created a way for small businesses to create paid online events through the social network. Facebook’s argument was that it helped these smaller entities due to the pandemic. He vowed not to collect a fee on these events until 2021.
However, as they could be sold via Facebook for the iOS app, Apple would take the usual 30% cut. Now Apple says it will let these companies use Facebook Pay, which means he won’t collect the fee.
Facebook against Apple
Facebook it initially wanted to warn its users of Apple’s tariff, but Apple blocked the update, calling it “irrelevant” to its customers. Now Apple seems to have given in, at least for now.
In this case, Facebook’s success appears to be partly due to the fact that it was able to frame its motives as altruistic while portraying Apple as a greedy monolith. (Epic is trying to do the same with its #FreeFortnite campaign and satirical ads.) But, of course, Facebook It will also benefit if Apple cuts the platform’s fees on iOS and gives third-party payment systems more freedom.
Companies like ClassPass and Airbnb had clashed with Apple over offering courses Facebook. ClassPass helped people book exercise classes at local gyms, and Airbnb offered virtual experiences like meditation sessions and cooking classes.