Apple set records in India selling iPhone and other products in September quarter, says CEO Tim Cook

Apple recently launched its online store in India and apparently the business has been buoyant. When it announced its results for the September quarter, the company’s fourth quarter highlighted the strong business it is doing in India. In a call with investors, Apple CEO Tim Cook specifically reported India and said the company had record sales here in the last quarter.

“Geographically, we set September quarter records in the Americas, Europe and the rest of Asia Pacific. We also set a record for the September quarter in India, partly thanks to a very strong reception at the launch of our online store in the country this quarter, ”said Cook.

Apple, just like other companies, hasn’t broken the significance of this record in India in terms of sales numbers. But market analysts agree that Apple is doing good business in India. A day ago, Counterpoint’s research revealed that Apple had overtaken OnePlus to become the leading premium phone company in India.

“Apple led the premium segment (> INR 30,000 or $ 400) surpassing OnePlus even before its flagship launch, driven by strong demand iPhone SE 2020 and iPhone 11. Its next flagship iPhone 12 will further strengthen its position in the next quarter, ”the Counterpoint note said.

Apple revealed its quarterly earnings for the September quarter on Thursday night. It recorded revenue of $ 64.7 billion. However, looking at the sales numbers some interesting patterns have emerged. It appears that the COVID-19 blockades across all regions and countries have seen Apple take a hit on selling iPhone. Compared to previous years, this time the new ones iPhone they arrived late. From year to year Apple has seen some decline in the iPhone sale. It is total iPhone sales for the fourth quarter of this year were $ 26.44 billion, down from $ 33.36 billion a year ago.

But at the same time, COVID-19 appears to have helped the company with other products as people moved into work from home and lived locked away in home life. Mac computer sales were up to $ 9.03 billion, an increase from $ 6.99 billion a year ago. Then the iPad also found favor with customers. IPad sales reached $ 6.8 billion in the fourth quarter, up from $ 4.66 billion a year ago.

As for India, Apple is now preparing to sell the iPhone 12 here. The iPhone 12 and iPhone 12 Pro goes on sale in India from today. The iPhone 12 mini and the iPhone 12 Pro Max will go on sale in India from 13 November.

In a phone call with investors after announcing September quarter results, Apple CEO Tim Cook said the company has set new records in India.

News Underline:

  • Apple CEO Tim Cook said the September quarter was the best ever for the company in India.
  • Cook hinted that Apple was helped by its newly launched online store.
  • Apple posted revenue of $ 64.7 billion in the September quarter.