Apple plans to push ahead with the planned launch of a new privacy feature despite objections from the advertising industry. In a letter to a coalition of privacy groups, Apple’s director of global privacy Jane Horvath said it will still be launching App Tracking Transparency (ATT), which requires users to actively allow developers to track how use other apps.
“We developed ATT for one reason only: because we share your concerns about tracking users without their consent and the bundling and reselling of data by ad networks and data brokers,” Horvath wrote. The letter was read by The Guardian.
Horvath noted that Apple uses a different form of approach to targeted ads, which relied on demographic details rather than user tracking. He also said so Facebook allows users to be grouped into smaller segments and uses detailed data on online browsing activity to target ads.
“Facebook executives have made it clear that their intent is to collect as much data as possible on both proprietary and third-party products to develop and monetize detailed profiles of their users, and this disregard for user privacy continues to expand to include more of their own products, ”Horvath wrote.
Facebook in response, it claimed that Apple uses its dominant position in the market to favor its own data collection, making it nearly impossible for competitors to use the same data. “They say it’s about privacy, but about profit”, Facebook noticed. Facebook previously stated that it expects less impact on its advertising revenue than ad-supported businesses that rely on its audience network to promote their apps.
The ATT feature is expected to launch in early 2021 and will essentially ask users for permission before their data is accessible by advertisers. The data is called advertiser identifiers (IDFAs), and tech companies fear that without the user’s consent they will not be able to personalize advertising. This could impact Facebook’s activity and other activities that rely primarily on ads. Apple had delayed this feature in September 2021, giving advertisers and mobile publishers more time to prepare until 2021.
“When enabled, a system prompt will give users the option to allow or deny tracking on an app by app basis. We want to give developers the time they need to make the necessary changes and, accordingly, the requirement to use this tracking permit will go into effect early next year, “Apple said.
In a letter to a coalition of privacy groups, Apple’s director of global privacy Jane Horvath said Facebook’s intent is to collect as much data as possible on both proprietary and third-party products to develop and monetize profiles. details of their users.
- Apple announced its new privacy feature that will ask for user consent before advertisers can access their data. The launch of the feature has been postponed to 2021.
- Apple said so Facebook doesn’t take user privacy into account and continues to expand to include more products.
- Facebook in response he claimed that Apple uses its dominant position in the market to favor its own data collection.