In an email to users, Apple said: “Due to the Reserve Bank of India (RBI) regulations, Apple Search Ads will soon no longer accept payments from credit cards issued by banks in India.” The company also said: “Starting 1 June, all campaigns using a credit card issued from a bank in India will be placed on hold. To avoid a lapse in serving ads to your customers, you can use a credit card issued by a bank outside of India. You can update your payment method by going to the billing tab in your account settings.”
Apple has stopped accepting debit and credit card payments in India. Apple has stopped accepting credit cards issued by Indian banks for subscriptions and purchases. Apple will also not accept credit card payments from Indian banks for ad campaigns on Apple Search. All campaigns will be halted on June 1st. The change is the result of the Reserve Bank of India’s (RBI) new auto-debit rules, which went into effect last year and are disrupting recurring online transactions.
Khanor also said that other platforms such as Meta (Facebook) and Google have provided several other payment options for users and businesses. Business Standard spoke to some developers who clarified that a minor share of revenue comes from Apple, and a chunk of business comes from Android. The impact of the latest problem, hence, was difficult to explain. Since the RBI’s mandate came into effect, platforms like Apple, Google, Meta, OTT players and all other merchants have had to alert customers via an e-mandate. Customers now need two-factor authentication. People also have to set up a fresh e-mandate for recurring payments. The rules also require customers to give their consent each time they need to pay a subsequent payment of above Rs 5,000.
An email sent to Apple India regarding payment options available for businesses and users remain unanswered. Many users also stated that they were unable to make payments for Apple subscriptions like iCloud. Users were unable to pay from the Apple ID accounts as well. In April this year, Apple had also allowed users in India to make payments using Apple’s ID account using UPI and netbanking. However, that too had its share of problems. “This will impact developers running campaigns on Apple Search Ads as their ads will not show up during search. So, if you were searching for a dating app, TrulyMadly advertisements will not show up as payments have been stopped,” said Snehil Khanor, co-founder and chief executive officer (CEO), TrulyMadly.com.
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