Apple loosens its guidelines by allowing app developers to provide consumers with payment options

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The move is one of several concessions proposed by the iPhone maker to resolve a class-action suit from US developers and comes amid investigations by regulators into alleged anti-competitive behaviour. But critics have called it a “sham settlement offer”. When a person pays for an app on the iOS store or makes a purchase within apps for digital goods, Apple takes a cut from developers – between 15% and 30% on each purchase If a customer subscribes outside of the app – such as on the creator’s website in a web browser – Apple does not take a percentage.

The change is one of several concessions made by the internet giant in order to settle a class-action lawsuit brought by US developers. Apple is considering allowing developers to contact customers about making payments outside of the iOS store (PA) Apple suggests allowing developers to contact customers about paying for purchases made outside of the iOS store (PA) / PA iOS users who pay for services in-app may soon receive email offers to purchase outside of Apple’s marketplace, allowing developers to avoid Apple’s costs.


  • Survivors of ‘forgotten tragedy’ campaign for memorial 50 years on. Meghan DiMuzio, executive director of the Coalition for App Fairness (CAF), said: “Apple’s sham settlement offer is nothing more than a desperate attempt to avoid the judgment of courts, regulators and legislators worldwide. “This offer does nothing to address the structural, foundational problems facing all developers, large and small, undermining innovation and competition in the app ecosystem. “Allowing developers to communicate with their customers about lower prices outside of their apps is not a concession and further highlights Apple’s total control over the app marketplace.

  • Konik foals and Highland calves brought in to help manage nature reserveWe would like to thank the developers who worked with us to reach these agreements in support of the goals of the App Store and to the benefit of all of our users Until now, developers were not allowed to contact users promoting alternative payment options. The rules for transactions made inside apps themselves remain unchanged and push notifications tempting people to pay outside the app are not allowed. Apple said users will have to consent to being contacted by developers and must have the opportunity to opt-out.


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