Apple likely to come up with its own search engine to take on Google 

Apple may soon launch its own search engine to compete with Google. According to the latest reports, Apple is building a Google search engine alternative. The latest iOS 14 update had hinted at Apple’s search engine as the Cupertino giant had displayed its own search results. Apart from this, Apple had also posted jobs on LinkedIn for search engineers.

According to a Financial Times report, Apple is extremely reserved about its internal projects, but about two years ago, Google’s head of research, John Giannandrea. This was assumed at the starting point of the project. Apple also posted job vacancies for search engineers inviting them to “define and implement the architecture of Apple’s breakthrough search technology.”

The report also reveals that marketers who are monitoring Applebot, Apple’s web crawler, have seen a lot of activity recently. One of the experts Suganthan Mohandasan told the Financial Times that the Applebot has appeared “a ridiculous number of times” on its customers’ websites in the past few weeks. “When the crawl speed increases, it tells us they are trying to gather more information,” he said.

It was noted that Apple in iOS 14 had sidelined Google for some of the search functions. “Queries made in the search window accessed by swiping right from the iPhone The Home Screen, which Apple calls” Today’s View, “shows a list of search suggestions generated by Apple rather than Google results. These results include suggestions in style “Autocomplete” generated by Apple, showing that it is learning from the most common questions of its 1 billion users, “reads the FT report.

Google was founded over 20 years ago, so it wouldn’t have been easy for Apple to develop one within a few years. Despite the resources, the process will take time.

According to the latest reports, Apple is building a Google search engine alternative.

News Underline:

  • Apple may soon launch its own search engine to compete with Google.
  • The latest iOS 14 update had hinted at Apple’s search engine.
  • Apple had also posted jobs on LinkedIn for search engineers.