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    Apple launches Apple Music TV, a 24-hour streaming channel for music videos like MTV

    Apple has launched a new TV channel, Apple Music TV. Currently, it is a free 24-hour channel with live streaming of popular music videos that will also include “new exclusive music videos and previews, specially curated music video blocks and live shows and events, as well as countdowns and guests.”

    For now, Apple Music TV will only be available in the US and exclusively through the Apple Music app and the Apple TV app. It can be found at apple.co/AppleMusicTV and in the Browse tab in the Apple Music and Apple TV app. Apple opened the TV channel with a countdown of the top 100 most streamed songs in the United States on Apple Music.

    Apple Music TV will allow the company to compete with YouTube in the music video space where the company was not present until now. Apple has confirmed that the new channel will host video previews every Friday with Joji’s “777” and Saint John’s “Gorgeous” on the 23rd. The TV channel will also have original content that Apple Music has hosted over the years.

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    Apple will also host Bruce Springsteen’s album Letter to You on October 22. The date will see Apple Music TV show music videos of Springsteen’s most popular videos and a special live-streaming fan event. Additionally, there will also be an interview with Apple Music radio station host Zane Lowe.

    However, the company hasn’t announced any music documentaries on Apple Music TV as of now, as it’s a format the company has invested heavily in in the past. However, we expect the platform to have enough content as Apple has a lot of original content since its official launch in 2015, including concert films, interviews, and more.

    With the channel, Apple will finally be able to move into the music video space, which has long been dominated by its biggest rival, Google’s YouTube. This will not only be good news for Apple, but the general public will also give them more options to choose from

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    For now, Apple Music TV will only be available in the US and exclusively through the Apple Music app and the Apple TV app.

    News Underline:

    • Apple has launched a new 24-hour music TV channel.
    • For now, Apple Music TV is only available in the United States.
    • Apple Music TV will help the company take over YouTube.
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