Apple iPhone SE and OnePlus Nord lead premium market in India, Samsung’s cheap phones are popular

What is the leading smartphone company in India in terms of market share? According to Counterpoint Research, in the third quarter of 2020 it was Samsung. Counterpoint claims that in terms of the number of phones shipped, Samsung has eliminated Xiaomi in India with a 24% market share compared to Xiaomi’s 23%. At the same time, Counterpoint notes that neither Samsung nor Xiaomi leads the premium segment where volumes are lower. He says that in the premium segment where phones are priced above Rs 30,000, Apple has taken the lead.

Counterpoint noted that Apple’s lead in the premium segment was fueled by iPhone SE 2020 and iPhone 11. Counterpoint claimed that Apple surpassed “OnePlus even before its flagship (iPhone 12) launch, driven by strong demand for its own iPhone SE 2020 and iPhone 11. “

OnePlus led two segments in the premium and mid-range parts of the market, with OnePlus 8 and OnePlus Nord proving popular.

“OnePlus remained the flagship brand in the accessible premium segment (Rs 30,000-Rs 45,000 or $ 400- $ 600 segment), driven by the sales of OnePlus 8. It re-entered the upper mid-range segment (Rs 20,000 and Rs 30,000 or $ 270 – $ 400 segment) with its Nord series and OnePlus Nord became the best-selling model within the segment in the first quarter of launch, “noted the Counterpoint report.

In total, phone companies shipped 53 million units to the Indian market in the third quarter of 2020, suggesting a recovery. “The Indian smartphone market is on a recovery path as lockdown restrictions have been relaxed. Almost all brands have experienced growth over last year. In terms of price points, the mid-range segment (Rs 10,000 Rs 20,000) experienced the highest growth and reached the highest share ever in a quarter, ”said Prachir Singh, Senior Research Analyst at Counterpoint.

It is this segment with less than Rs 20,000 that has prompted Samsung to become the first phone seller in India with a market share of 24%. Apparently, its budget Galaxy phones are finding more buyers than devices like the Galaxy FE, Galaxy S20 and Note series that face more difficult challenges than more refined products.

“Samsung’s strong performance has been the result of multiple strategies, including an effective supply chain and achieving multiple prices through new launches. Samsung’s aggressive push into online channels, with the highest online contribution ever within its portfolio, also helped it regain the top spot, ”the Counterpoint report noted.

Counterpoint’s latest research note shows that OnePlus and Apple are leading the premium segments, while the popularity of cheap Samsung phones makes the Korean company India’s top smartphone seller.

News Underline:

  • Apple leads the premium phone market in India, says Counterpoint Research.
  • OnePlus leads the premium segment at affordable prices with OnePlus North leading its segment.
  • Samsung is the first phone seller in India before Xiaomi.