Apple claims Epic’s Fortnite lawsuit is nothing but a marketing stunt to revive ‘flagging interest’ in the game

Apple claims Epic’s Fortnite lawsuit is nothing but a marketing stunt to revive ‘flagging interest’ in the game

Tech News: Apple claims Epic’s Fortnite lawsuit is nothing but a marketing stunt to revive ‘flagging interest’ in the game.

Fortnite is one of the most popular games ever made and will soon be one of the most popular. Apple On Thursday he filed his description of his embittered relationship with Fortnite developer Epic Games with the United States District Court in California, where the two companies will face off in a lawsuit starting next month. The tech giant claims that Epic, after earning more than $ 700 million in the two years since Fortnite was released in iPhone’s App Store, has devised a plan to earn even more – and at Applela spending.

In describing the events, Apple outlines a media strategy, called Project Liberty, that Epic would be planning for months last year with its lawyers and PR firm in an effort to draw more attention to Fortnite.

Last summer, Epic intentionally violated Apple’s App Store policy, which requires all digital products like Fortnite victory poses, dance moves, and new character looks to be purchased through Apple’s payment processing service. Apple later removed Fortnite from his App Store for breaking the rules. Epic responded by filing a lawsuit in August and launching an advertising campaign that went viral on social media.

“Epic simply wants to ask for an Apple innovation pass,” Apple he said Thursday in his lawsuit, in which he argued that Epic was using the lawsuit to “rekindle waning interest in Fortnite.”

A spokesperson for Epic declined to comment on the filing, but noted that Epic has been pushing for fewer Apple App Store restrictions since at least 2017. And in a competing document, Epic reiterated its previous arguments that Apple’s App Store rules stifle l innovation and commissions lead to higher prices for consumers.

For many people, statements are the latest twist in a corporate battle between a billion dollar company and a trillion dollar company over who earns the most when a player spends money. But for Apple, poses an existential threat to the iOS software and tools it has built around itself iPhone, one of the best-selling technology products ever.

Apple’s success is partly due to the App Store, a service Apple launched in 2008 which allows developers to create special applications and games and then market them to Apple’s core service. Apple receives a commission of up to 30% on digital items purchased through these apps, a business model the company says is designed to offset the cost of running the store. The tech giant only allows people to download iPhone app from its App Store and any developer who does not agree to the terms is forced to create interactive websites.

Google has similar but less restrictive rules for its Play Store, which require developers who publish apps on its service to pay commissions on the sale of digital goods. Google also allows users to “sideload” apps from other app stores, allowing them to actually download competing platforms to their devices, something Apple does not do. The same day Epic hacked Apple, according to app store rules, the company did the same thing to Google and got banned. from Google Play Store. Epic has also sued Google over Fortnite in a separate case.

In its 13 years of existence, Apple’s App Store has helped promote the iPhone at astronomical heights: in January, more than 1 billion devices were actively used. During last year’s holiday season, at the end of a year devastated by a global coronavirus pandemic and subsequent economic catastrophe, iPhone helped Apple set up financial records. iPhone sales alone reached $ 65.6 billion, up 17% from a year earlier.

Second Apple, the cause is an attempt by Epic to modify the file iPhone business model. The company had previously posted emails asking Epic CEO Tim Sweeney Apple to allow alternative payment systems and download services, allowing him to create his own app store on iPhone. If a court enforces such a change, industry observers say it could fundamentally change Apple’s operations, disrupting not only its finances, but also the security and trustworthiness the company has built around its tight control.

“Apple is among the most innovative, competitive, dynamic and creative companies in the United States and millions of people benefit from it from its products and services “, Apple he said in his archive. “Those products and services are the result of billions of dollars of investment, plus considerable time and thought, and represent Apple’s intellectual property. “