Apple acquired a podcast startup called Scout FM that made listening to podcasts more like a radio station (via Bloomberg).
Scout FM used machine learning to create custom podcast “stations” based on users’ listening history. For example, users who listened to sports podcasts would receive a station created for them filled with a range of different sports podcasts.
It was a popular app with CarPlay listeners and people with Amazon Alexa devices. An Apple spokesperson confirmed the acquisition to Bloomberg but offered no further comment.
The podcast market is one of the next markets that companies are interested in. Spotify has recently moved into space, working on exclusive deals with popular shows like Last Podcast On The Left and The Joe Rogan Experience. The company has also started offering video podcasts.