And the Apple Will the car be a Porsche? (Why should it matter to Tesla)

And the Apple Will the car be a Porsche?  (Why should it matter to Tesla)

And the contest includes two of the most important developments in the auto sector since the Model T rolled off the assembly line: electric engines and autonomous vehicles. On one side, we have Tesla (TSLA) – Get Tesla Inc Report, the electric vehicle sector’s reigning champion. On the other, we have computer giant Apple (AAPL) – Get Apple Inc. Report and Porsche (VWAGY) – Get Volkswagen AG Report. Porsche is one of the luxury brands of the German giant Volkswagen, which wants to give it its independence in the coming months as we wrote in February.

An Apple Car (or iCar) has long been speculated, and recent discussions with Porsche indicate that it may be on the way. In the 1963 film “King Kong vs. Godzilla,” moviegoers were treated to a confrontation between two of their favourite cinematic titans. In case you haven’t watched it, we won’t tell you how it ended, but trust us when we say it was a humdinger. Now, over 40 years later, another epic conflict in the automobile sector may be developing.


  • Porsche 918 Spyder a Rendezvous With ‘Destiny’ “My iPhone on wheels?” one person on Twitter asked. “VW Group and Apple make the most sense,” another commenter said. “VW is moving to electric partially as a way to change their image from the company that cheated with diesels. Partnering with Apple would also be a good look for VW.” It wouldn’t be the first time that Apple and Porsche have teamed up. The two companies have gotten together on projects in the past, including Apple CarPlay, which enables a car radio or head unit to be a display and a controller for an iOS device.

  • There are no specifics, but Porsche CEO Oliver Blume said during a video conference on the annual earnings his people met with Apple’s people in California last year to discuss joint projects. Blume said Porsche and Apple “continue to talk, but said it was too early for any specifics,” a spokesperson told TheStreet in an email statement. These meetings between the representatives of the two recognizable brands around the world have launched speculation on a possible union to jointly develop vehicles together in the image of the partnership between Apple and Goldman Sachs (GS) – Get Goldman Sachs Group, Inc. Report. This last union is behind the Apple credit card, symbol of the ambitions of Tim Cook’s group in financial services.