“While we’d love to bring Phone 1 to the entire community around the world, we’re focusing on home markets, including the UK and Europe, where we have strong partnerships with leading local carriers,” a Nothing spokesperson said.
The most competitive smartphone market in the world is still in America. through Matthew Hughes June 22, 2022 a smartphone with a parrot perched on top called “nothing phone” There is no image. Perhaps the most eagerly anticipated smartphone of 2022 is the Nothing Phone 1. Additionally, a wider North American release is improbable. I’m sorry to be the bearer of bad news. A Nothing official told PCMag that the few devices that will be delivered to the US and Canada would only be available to a small group of community investors as part of a “restricted beta.”
American consumers are used to missing out on the biggest smartphone releases. Many leading brands — Xiaomi, Realme, OPPO, and Huawei, to name just a few — avoid the US market entirely. A major factor behind this phenomenon is the heavy sway of carriers in retail channels. These brands tend to rely on direct-to-consumer sales. Their value proposition hinges on providing an experience roughly comparable to the leading Samsung flagships, but at a fraction of the cost.
As previously reported by KnowTechie, Nothing has inked exclusive deals with several European carriers, including T-Mobile and O2 Virgin Media in the UK and Germany respectively. The company plans to sell the device through FlipKart in India. In reality, the Nothing Phone 1’s biggest barrier to the North American market is a fundamental lack of carrier compatibility. According to PCMag, the Nothing Phone 1 will have “unpredictable” service on T-Mobile and no service whatsoever on Verizon. Using AT&T, VoLTE (voice-over-LTE) is conspicuously absent.
This situation is fundamentally bad for American consumers, who enjoy less choice than their counterparts in Asia and Europe. The carrier-dominant model has resulted in a virtual duopoly between Samsung and Apple. As recent Canalys figures show, these two companies account for 76 percent of US smartphone shipments. Still, the absence of the Nothing Phone 1 will prove bitterly disappointing for many. The company said it hasn’t abandoned the North American market entirely. It expressed a desire to launch future smartphones in the region, although didn’t reveal any definitive plans. Have any thoughts on this? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.
That approach simply isn’t feasible in a carrier-centric model, where networks take a significant chunk of device revenue as commission, and exert massive influence over the devices themselves, particularly when it comes to bundled software and the cadence of operating system upgrades.