Amazon, Shopify’s competition grows following agreement with enterprise e-commerce platform

The recent acquisition by Inc. of the Australian company Selz signals the company’s interest in potentially developing online showcase tools aimed at entrepreneurs as it seeks to compete with the growing e-commerce player Shopify Inc., they have retail analysts said.

The Selz deal provides Amazon with a business platform that could be used to service its third-party seller base, which contribute to the majority of sales on Amazon. site. It is a corner of the e-commerce market from which Amazon withdrew several years ago, but Shopify’s rise is luring the company back, analysts said.

Shopify’s cloud platform powers the online sales of more than 1.7 million merchants, including footwear company Allbirds Inc., greeting card giant Hallmark, and fashion designer Elie Tahari, according to …

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