“Pixel Roll has such a nice ring to it. It is in our forecast, but not expected in next 12 months… Pixel Fold will come first at end of 2021,” he quips nonchalantly, and coming from the guy who predicted 120Hz LTPO displays on iPhones and Galaxies, we ought to listen. So far, it’s LG, Samsung, and Sony who have demonstrated rollable OLED display sheets. While the LG Foldable was even in a reportedly advanced stage when the company decided to exit the phone business altogether, it was rather the Oppo X that made headlines with a completed prototype.
It appears that Google will be all-in on the bendy phone trend, as just as we discovered that it will release a Google Pixel Fold later this year, it now appears that a Google Pixel Roll is also on the way. We’ve seen what a foldable Pixel may bring to the Android ecosystem, but what about a rollable Pixel? Oh, the tension! The Google Pixel phone will be rolled out in 2022. Ross Young, the CEO of Display Supply Chain Consultants (DSCC), who has all the screen information on key incoming phones from most prominent companies in their reports, including all the foldable phones for 2021 and 2022, suggests a rollable Pixel is on the way.
Who knows, next year phones with bendy displays may finally become so mainstream that all our collective gaze will be towards exotics like rollable screen handsets. We just hope that the prices won’t be many times above regular phones, as is the case with LG’s rollable TV that just landed in the US for the yearly income of some.
Google entering the still non-existent rollable display phone market will certainly give it the jolt that Samsung, as the near-exclusive supplier of bendy displays for such phones, hopes will be achieved by having a healthy competition in the area.