A redesign of one of the most popular Apple Watch Stand

A redesign of one of the most popular Apple Watch Stand

If you haven’t heard of elago, they a well-established design company that has been operating out of San Diego, California since 2002. As a design company, elago focuses on creating things that are useful and beautiful. elago’s designers are instructed to create products that they themselves would love to use. In doing so, they are confident that when a product reaches a customer’s hands, they will fall in love with it.

elago is no stranger to the market for stand accessories. According to their history, they were the first to design and manufacture an aluminium stand for the first iPhone. Their stand designs have evolved through time to encompass a variety of various looks and materials. elago’s W2 stand for Apple Watch is one of the most popular Apple Watch stands on the market — a simple, daily stand constructed of sturdy silicone material. Users of the Galaxy Watch may now add the W2 makeover to their nightstands and enjoy the simple sophistication that elago has been sharing with Apple users for some time.


  • elago is a design company first and foremost. Their moto is “simple sophistication” because they create products that are useful and aesthetic. All of their designs are created in-house from scratch which ensures that the product you get is detail oriented and works perfectly. elago started in San Diego, CA in 2002 and has received numerous international design awards including Spark Awards and reddot awards.

  • The GW2 stand is the perfect charging stand to complement the Galaxy Watch. elago’s slogan for the product is that it is “Always ready” –ready to charge your watch anytime and the watch is easily accessible once you want to put it back on your wrist. Installation of the charging cable is extremely simple and hassle-free. A cable management hole was designed into the product to protect the charging cable and keep things tidy. As mentioned earlier, the GW2 is made entirely from silicone material; silicone is has become increasingly popular over the past few years for its non-toxic characteristics and incredible durability – it is basically indestructible, giving you a product that will last a lifetime. The material is also soft to the touch and boasts scratch resistance, protecting your watch and any surface the stand rests on. The GW2 is available in four different colors: Black, White, Stone, Sand Pink. Stand is available for purchase on Amazon and elago.com.