There’s a lot of unfold here, so we will forego some of the usual background details and kick the door in on the NIO rumor mill. This past March, we reported that NIO CEO William Li had confirmed the Chinese automaker was in fact exploring the possibility of developing its own mobile phones.
Chinese EV automaker NIO is the subject of an ongoing flood of rumours about what it will be producing next. We’ve compiled the most recent information, as well as the automaker’s rumoured intentions for a new brand aimed at producing EVs priced between $15,000 and $30,000, in response to reports earlier this year that NIO will be developing its own phones.
According to a recent Weibo post from blogger “Toner says battery is not fat” (translated from Chinese), William Li sat down for a face to face chat and shared some new details of the NIO phone: The NIO mobile phone will not have a folding or curved screen and be a candy bar design. It will arrive as the best mobile phone to matches NIO’s EV. It will be”the beautiful mobile phone” will share the same colors as its vehicles Will use chips about two months after the first adopters. CnEVPost points out the first NIO Phone could utilize a Snapdragon 8 Gen 2 chip based on timeline
At the time, Li said NIO was merely in the research phase, but its goal was to provide a branded phone that can easily integrate with its EVs and provide a holistic system to customers. Furthermore, the NIO chief named the long-rumored Apple Car as a major competitor and reason for the automaker’s decision to explore phones in anticipation of its arrival.
That brand has been been confirmed and is progressing with the goal of delivering EVs in China priced between RMB 150,000-300,000 (~$22-$44k) starting in mid-2024. According to a report from 36 Krypton out of China, NIO has already been working on a third sub-brand, code named Project Firefly to deliver EVs to serve the low-mid EV segment. NIO, ALPS, and Firefly will all operate independently with their R&D pipelines and core teams. The EVs to arrive under the third marque are expected to cost between RMB 100,000-200,000 ($~15-$30k), the Chinese outlet compared the tiered branding strategy to Lexus, Toyota, and Suzuki, covering multiple segments and price points.
Rumored to cost over $1,000 and will come with surprises and features in the way it’s purchased. Local Chinese media outlet National Business Daily has also stated that Li made these remarks about the NIO phone. In addition to the latest phone news, Chinese outlets are reporting that NIO is developing a third EV-centric brand, aiming to deliver vehicles at its lowest prices yet. For a year now, there have been murmurs of a second, mass-market brand to join the NIO family, code named ALPS.
NIO would not comment to confirm the third EV brand and this point, but we will be sure to report back when things solidify and we learn more. Keep in mind that these remain rumors until NIO confirms. FTC: We use income earning auto affiliate links. More. You’re reading Electrek— experts who break news about Tesla, electric vehicles, and green energy, day after day. Be sure to check out our homepage for all the latest news, and follow Electrek on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our YouTube channel for the latest reviews.