Tech News Summary:
- Entropik has released its first edition of the annual Industry Report on Insights AI, revealing that 76% of participants see it as an opportunity to reshape the market research industry through hyper-personalization.
- The integration of Insights AI helps brands by delivering unparalleled depth and accuracy in understanding consumer motivations, preferences, and experiences, and significantly reduces the time to receive information, achieving a six-fold improvement compared to traditional methods.
- Insights AI is gaining momentum in 2024, with a growing interest in user research and consumer research across various industries, particularly in e-commerce, BFSI, and OTT sectors. Industry leaders recognize the benefits of AI but face barriers such as lack of expertise, concerns about data privacy, and regulatory compliance.
Entropik Survey Reveals: Insights AI Set to Skyrocket in 2024, Marketers Seize Massive Opportunity
A recent survey conducted by Entropik, a leader in emotion AI, has revealed that Insights AI is set to soar in popularity in 2024. The survey polled marketers and industry professionals, uncovering a growing trend towards the use of AI to gain valuable insights into consumer behavior and emotions.
The findings indicate that 80% of marketers believe that AI-generated consumer insights will play a crucial role in their marketing strategies in the coming years. This signifies a significant shift towards the adoption of AI technology in the marketing and advertising industry.
Entropik’s CEO, Ranjan Kumar, commented on the survey results, stating, “It’s clear that marketers are recognizing the immense potential of AI in gaining a deeper understanding of consumer emotions and behavior. As we move into 2024, we expect to see a significant increase in the use of Insights AI to drive more effective and targeted marketing campaigns.”
With the increasing availability of data and advanced AI technology, marketers are presented with a massive opportunity to leverage insights AI to better understand and connect with their target audience. By tapping into the power of AI, marketers can gain valuable insights into consumer emotions, preferences, and behaviors, enabling them to create more personalized and impactful marketing strategies.
As consumer expectations continue to evolve, the use of AI for consumer insights will become increasingly essential for brands looking to stay ahead of the curve. By harnessing the power of Insights AI, marketers can unlock new opportunities to engage with consumers on a deeper level, ultimately driving better business results.
The survey results highlight the growing recognition of AI’s potential in the marketing industry and the increasing demand for advanced insights AI solutions. As we head into 2024, it’s clear that marketers are ready to seize the massive opportunity presented by AI to revolutionize the way they understand and engage with consumers.